From the perspective of social psychology, people's activities during the day are restricted by their social identities and roles, and they prefer to release pressure in the leisure process at night. Social faces are put aside temporarily, and their emotions need to be expressed and vented.
Seize the psychological motivation of tourists, grasp the day eight hours outside the night market, develop vigil products can let more visitors enjoy the pleasure of night tourism in destination, create a multidimensional space tourism experience, but also can extend the travel time, stimulate consumption, create more opportunities for visitors to stay destination, visible at night than during the day tourism higher gold content.
The unique cultural experience under night is favored by tourists everywhere, such as the pearl River in Guangzhou at night, The West Lake in Hangzhou at night, The Shen Garden in Shaoxing at night, the eternal love in Sanya, the jialing River cruise in Chongqing, the Wide and Narrow Alley night market in Chengdu, the Neon bund in Shanghai... As the night falls and the lights come on, the colorful nightlife opens the curtain for tourists in the interlaced shadows, rendering the bustling city and lighting up the poetic town.