Promote the iteration of urban night economy with new forms of business

Promote the iteration of urban night economy with new forms of business

  • 2020-11-10
  • Views:0

Promote the iteration of urban night economy with new forms of business

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  • Categories:NEWS
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  • 2020-11-10
  • Views:0

Under the night, the city is brightly lit and colorful, people coming and going to get rid of the fatigue of the day, or listening to pingtan in Nanjing, Jiangsu province, or tasting delicious food in Chengdu, Sichuan Province, or listening to crosstalk in the teahouse in Tianjin... The multi-level and diversified consumption methods, mainly including night sightseeing, shopping, cultural entertainment and leisure catering, are making the city's night life lively.
In recent years, governments in many places have issued a series of policies to create new forms of night economy to light up city nights and explore and release urban consumption space. In the context of building a new development pattern dominated by domestic major circulation and mutually promoted by domestic and international double circulation, night economy plays an increasingly important role in stimulating consumption potential and creating new economic growth points. The night economy has become a new symbol of vibrant cities and a new race track for urban competition.

At first, the night economy in various regions was dominated by catering, shopping and other single types of business, and the traffic increased through the extension of business hours. As people's incomes continue to rise and consumer demand continues to upgrade, the single business form of night economy begins to diversify. Many cities focus on building cruise ships, light shows and other projects. Night experience projects such as "Datang Night City" in Xi 'an, Shaanxi province, "Liangjiang Night Tour" in Chongqing, and "Lancang Mekong Night" in Xishuangbanna, Yunnan Province are very popular. While the innovation measures of these cities are successful, they also become the object to be followed by other cities. However, the lack of night-time economic development model based on local characteristics tends to make some cities fall into the misunderstanding of blindly following the trend and similar models, resulting in the lack of personality and feelings in the form of night-time travel products, which cannot form sustainable attraction.



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