At first, the night economy in various regions was dominated by catering, shopping and other single types of business, and the traffic increased through the extension of business hours. As people's incomes continue to rise and consumer demand continues to upgrade, the single business form of night economy begins to diversify. Many cities focus on building cruise ships, light shows and other projects. Night experience projects such as "Datang Night City" in Xi 'an, Shaanxi province, "Liangjiang Night Tour" in Chongqing, and "Lancang Mekong Night" in Xishuangbanna, Yunnan Province are very popular. While the innovation measures of these cities are successful, they also become the object to be followed by other cities. However, the lack of night-time economic development model based on local characteristics tends to make some cities fall into the misunderstanding of blindly following the trend and similar models, resulting in the lack of personality and feelings in the form of night-time travel products, which cannot form sustainable attraction.

In recent years, the relevant policies on night economy in various regions have been very effective both in terms of policy strength and specific measures. Innovation on the supply side will stimulate new consumption to a certain extent, but efforts should be made on the demand side if internal consumption potential is to be continuously stimulated. The essence of night economy is to promote night consumption. The core of night consumption lies in human beings. Only by fully understanding the needs of citizens and tourists and innovating and cultivating business forms can consumption be really boosted. So, what kind of new forms of business do citizens and tourists like, and what kind of night economy should the city develop?

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