For LED lighting enterprises that rely heavily on domestic sales, channel stores and online stores throughout the country are the guarantee of sales volume and the demonstration of brand strength.
In recent years, the rapid development of LED lighting, LED lighting products continue to increase the penetration rate, market demand growth slowdown. At the same time, each enterprise expands the production capacity to release one after another, the lighting product terminal price continues to decline, the competition between the industry is more intense.
Facing the complex and changeable market environment, lighting enterprises have to continuously enhance their competitiveness to cope with the changing market. As one of the sharp tools to enhance the competitiveness of enterprises, channel has become a competitive place for brand lighting manufacturers.
With the strong entry of a large number of LED lighting brands such as opu lighting, foshan lighting, raishi lighting, sunshine lighting, trixiong aurora, etc., the battle for lighting channels is becoming increasingly heated, which is behind the competition of lighting manufacturers comprehensive strength.
As of June 30, 2019, trixiong aurora had more than 10,000 sales terminals nationwide, including hardware retail terminals, according to the company's 2019 semi-annual report.
Mitsuo aurora didn't said that in recent years, the company continues to intensify entity marketing network channels sinks, further strengthen the second and third tier urban distribution network system, and extend the sales channels to three, four cities and towns, built including flagship stores, specialty stores, monopoly area and hardware retail terminals, such as multi-level offline marketing system, and connecting with the online electricity sales, formed a relatively complete sales network.
Trixiong aurora has completed the construction of more than 200 commercial and home furnishing stores or franchised area terminals, and has built 73 lighting stores and 12 leading stores in China.