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The Dragon Boat Festival generated 12.28 billion yuan in revenue from domestic tourism, and the number of night trips increased by 46% year on year

The Dragon Boat Festival generated 12.28 billion yuan in revenue from domestic tourism, and the number of night trips increased by 46% year on year

  • 2020-07-01
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The Dragon Boat Festival generated 12.28 billion yuan in revenue from domestic tourism, and the number of night trips increased by 46% year on year

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  • 2020-07-01
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Two big data, contrarian growth
Domestic tourism revenue reached 12.28 billion yuan, a year-on-year recovery of 31.2 percent
According to the data released by the ministry of culture and tourism, during the three-day Dragon Boat Festival (25 solstice 27 June), a total of 48,809,000 domestic tourists were received nationwide, 50.9% of the same period last year. Domestic tourism revenue totaled 12.28 billion yuan, a year-on-year recovery of 31.2%.
Night travel was up 46 per cent year on year
On June 28, Alipay released its midnight economic report. According to the report, the number of night trips during the Dragon Boat Festival this year increased by 46% compared with last year. Alipay data shows that during the Dragon Boat Festival night, the ten cities of Shenzhen, Dongguan, Guangzhou, Shanghai, Zhengzhou, Hangzhou, Wenzhou, Chengdu, Suzhou and Xi 'an had the most small shops with their income rising against the trend, among which The turnover of Xi 'an Hui Street was the first in the country with the year-on-year growth. In terms of travel, alipay data showed that the number of people who scanned the qr code to take buses, subways and Shared bikes nationwide increased by 46 percent from the same period last year. Shanghai, Xi 'an, Hangzhou, Chengdu, Guangzhou, Nanjing, Beijing, Hefei, Wuhan and Tianjin are the top ten cities with the largest number of people traveling at night. Most of them are also the cities with the most active night economy.

New approaches to the "night economy" are cropping up across the country
At this year's Dragon Boat Festival, under the premise of normalizing epidemic prevention and control, themed routes were launched to meet tourists' diversified demands for holiday travel. Red tourism, rural tourism, ecological tourism, "cultural heritage + tourism" and tourism home stay have become the hot spots of holiday tourism. Self-driving, parent-child and family tourism continue to increase, and night tourism activities have become new highlights.
The brisk flow of people makes the night economy show stronger growth vitality compared with last year, driving the urban economy to accelerate the recovery. Driven by digital tools such as consumer coupons, local governments are actively preparing for the night economy.
According to incomplete statistics, during the Dragon Boat Festival, Shanghai, Guangzhou, Yangzhou, Suzhou and other regions rely on their own characteristic tourism and lighting culture, in the "night economy" frequently new tricks. Hui street, xi 'an, changsha is main street, Shanghai chenghuang temple, the ancient canal in wuxi qingming festival, shenzhen dongmen pedestrian street, suzhou guanqian street, chengdu, hangzhou victory river width alley, amorous feelings of shaoxing meet en door water street, shenzhen longhua this world top 10 night market, become the most strong contrarian growth during the dragon boat is worth than the same period last year, was the first to rebound.

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