As a century-old global lighting brand, GE's exit from the consumer lighting business was abrupt but understandable. GE, Philips and Osram used to form an iron triangle of traditional lighting giants, but in recent years, the maturity of LED lighting technology, the rapid rise of mainland manufacturers and the large area of low-cost attack have made the general lighting market a red sea. With a strong channel and brand advantages of the giants can not prevent the gross margin decline trend, adult profit of the biggest "burden", tasteless food, abandon the pity. An effective way to sell the business or maximize its residual value. Philips and Osram have sold this business at a good price in succession, adding a handsome income to their performance.
In recent years, GE failed to make a good profit in lighting business, and had to shrink its traditional lighting business. At the same time, GE withdrew from the low-price Asian market and focused on the high-margin blue ocean market for new energy, Internet of Things and artificial intelligence. On the lighting side, GE will remain in the commercial LED business, leaving only the consumer business. Selling loss-making businesses for a good price may be GE's best bet.