Alighting point: The domestic market is no longer enough for ambitious Chinese companies
Merger and integration, in fact, is a kind of integration of industry resources, is the trend of close to advantageous resources and collection. After nearly two years of merger and integration in the mainland market, the industry resources have been relatively concentrated, and leading enterprises have appeared in the upper, middle and lower reaches. With the continuous expansion of their size, these enterprises are no longer satisfied with the domestic market, began to layout overseas market.
Philips and Osram before the acquisition, have caused a great stir in the industry. On the one hand, it is a channel for international brands to operate for 100 years. On the other hand, it is a way to obtain the core patented technology of LED industry. Of course, the latter is quite difficult.
The overseas market, especially the European and American market, is different from the simple and crude way of price competition at home. In addition to the fight for patent technology, the more important thing is that the products have excellent quality. As well as focusing on the distribution of overseas channels, Chinese companies also want to put more effort into product quality.