Since the emergence of the city and the development of urban construction, there has been outdoor media advertising. From the initial carved wooden signs, lantern flags, to today's computer inkjet, neon signs, LED displays, outdoor media advertising has gone through the ages. Outdoor media advertising is the most popular form of presentation, with a wide range of affinity. In recent years, China's economy has maintained a steady and rapid growth. Under the favorable environment, the outdoor advertising market also presents a trend of rapid growth. As an important carrier of outdoor advertising media, LED display is also accompanied by outdoor advertising, which makes this industry develop with each passing day.

In the rapid development of China's advertising market at the same time, China's outdoor advertising market also maintains a rapid growth rate. LED display as an important carrier of outdoor advertising, LED display development accompanied by its high growth, to achieve the expansion of the industry. Many of the original inkjet carrier, also gradually changed to the LED display. LED screens can change the content of the display, and can also display dynamic video files, so more than ordinary print ads. LED display with its high brightness, high luminous density, and higher luminous uniformity has won wide recognition from outdoor advertisers.
In recent years, LED outdoor advertising screen development is not a new field. From the beginning of the vast market and profit space, to now outdoor large screen vacancy rate is high, outdoor advertising media management difficulties. After experiencing the peak of development, the growth momentum of outdoor advertising screen gradually faded. According to relevant research found that about 70% of LED outdoor advertising enterprises are in deficit, 15% are in balance, only 15% are profitable, more than 70% of LED outdoor advertising display vacancy rate as high as 70%-80%.