Observation - understand the need, the story of origin
Compared with traditional night lighting, the biggest difference of wenyou night lighting show is the implantation of "emotional" design. For different customer groups, whether local residents, parent-child families on micro-vacation, or girlfriends group tourists, we all hope that they can get exclusive psychological feedback in the project. Observing the needs of customer groups is the starting action of a night tour.

IP refinement -- Empathy evoking, embedding stories
Nowadays many night travel projects are building IP, it is really the soul of the project to support the grasp, is an important means to attract attention. At present, there are two types of IP lighting night tour in China. One is the strong story theme. The classic representative is The Canadian Moment Factory company, which performs a story with light through a complete story line and moving line. Jiashan Yueri is a typical example of storyline application. Rooted in local culture, we launched a light show named "Lei Yue Yue Li" in the first phase, which was well received in the local area.

Another type of night scene mode is the work represented by Japanese Teamlab team. The story line of this kind of work is not prominent, but more attention is paid to the arrangement of art space. Of course, this is not a static art, and every space can be transformed into a feast of light and shadow interacting with people. In the development process of the lake special light atmosphere, more use this method for reference. When we decorated the lake scene lights, we added parent-child interaction points and shooting punch points, which fully considered the interaction between people.

Qingdao Tonghui Lighting Technology Co.,Ltd

www.tonghuilighting.cn

joe@tonghuilighting.cn

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